Sign Companies Just Won’t Give Up Their Landline Phones

QUESTION:

Does your company have a dedicated landline phone?

Yes: 91%

• We use voice over internet protocol (VoIP) which gives us the ability to forward calls to our cell phones and send and receive texts on the same line. — Mike McClure, Ad Art, San Francisco (as well as many other Brain Squad members)
• That’s been our phone number for over 30 years, no sense in the reeducation process. — John Miller, Signs by Autografix, Branford, CT
• We have a dedicated landline for client convenience with phone extensions that direct to sales and PM cell phones. — John Konopka, US Sign and Mill, Fort Myers, FL
• Simple, inexpensive and reliable. — Larry Mitchell, SignChef, El Dorado Hills, CA
• We have 25 landlines, one for each desk. Only outside sales people have and use cell phones at work. All others use the desk phones and cell phones are not allowed. — Heather Jack, Fastsigns of Oklahoma City, Oklahoma City, OK

• I do not want all calls coming to the cell phone… Others in the shop can help when clients use the landline. — John Hotaling, Signarama Woodstock, Woodstock, GA

• We still have a live, personal receptionist answering the phone, too! This personal touch is important to us. — Brad Turpin, Jr., Ruggles Sign, Versailles, KY
• We also have a fax number. — Jonathan Wilhelm, Marketshare Inc., San Jose, CA
• I don’t know why… — Grace Francisco, San Diego State University, San Diego

No: 9%

• Not needed. — Dennis Stanworth, Stanworth Signs, Nevada City, CA

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QUESTION:

How many customer calls/texts do you make per day on average?

Fewer than 10
43%
10-19
43%
20-29
8%
30 or more
6%

QUESTION:

How many customer emails do you send/reply to per day on average?

Fewer than 10
11%
10-19
30%
20-29
20%
30 or more
39%

What’s the Brain Squad?

If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.

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